Measuring The Impact & ROI for Learning & Development
Learn the World's Most Used Evaluation System: ROI Methodology in a One-Day Workshop 21 April 2024 - Cairo,Egypt
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21 ِApril 2024 ,  9:00 am to 5:00 pm

Measuring The Impact and ROI

for Learning and Development​

Jack J. Phillips, Ph.D

This one-day workshop presents the ROI Methodology, the most used evaluation system in the world. Participants experience application of the ROI Methodology: developing program objectives, collecting various types of hard and soft data, isolating the effects of the program, converting data to monetary values, tabulating appropriate project costs, and calculating the ROI. Much of the discussion revolves around implementing ROI in an organization. Participants quickly see the advantage of the process as six types of data are collected and analyzed. This data represents both qualitative and quantitative data, developed from a variety of sources.

Workshop Learning Objectives

After completing this workshop, you should be able to:

  • Identify the drivers for ROI.
  • Make the business case for ROI.
  • Develop program objectives at multiple levels.
  • Explain how to achieve business alignment.
  • Explain to clients how ROI works.
  • Identify 7 of the 12 Guiding Principles.
  • Describe the 12 steps in the ROI Methodology.
  • Plan next steps.

Materials You Will Receive

  • T he Bottomline on ROI: Benefits and Barriers to Measuring Learning, Performance Improvement, and Human Resource Programs, Third Edition, by Patricia Pulliam Phillips (HRDQ, 2017).
  • Detailed participant workbook, complete with exercises and resources
  • ROI Methodology Process Model
  • Application Guide